He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #236
Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads. In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Ruff:https://www.instagram.com/ruffmusicofficialFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro2:30 First Steps for Artist Brand Buildind7:20 What Makes A Great Artist Brand?10:38 Can Faceless Brands Work in 2025?16:00 How Chappell Roan Nailed Her Brand26:29 Content Marketing Funnel for Musicians47:20 New Fans vs. Existing Fans52:05 Rapid Fire Rampage
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1:03:03
From Producing Legends to Building The Next Indie Empire ft. RushDee #235
In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius. From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude. He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!Don’t forget to like, comment, and subscribe for more music industry wisdom every week!FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW RushDee:https://www.instagram.com/rushdeeFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 - Intro0:38 - Work Ethic Lesson from Nipsey Hussle  5:20 - RushDee on Building a Team  16:00 - From Creative to Businessman + Networking23:57 - BeGenius The Label29:05 - What is "Indie" in 2025?38:20 - The Smartest Deal You Can Make44:28 - Business vs. Creative: How to Balance  51:38 - Producer Gems for Getting Placements62:23 - ATL Jacob’s Rise & Partnership with RushDee  73:45 - RushDee’s Controversial Industry Take  78:42 - Rapid Fire Rampage w/ RushDee
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1:27:30
8 Ads Hacks for Musicians to SUPERCHARGE Their Growth #234
For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOSWe hope you enjoy and find value! Don't forget to subscribe if this helped 🙏FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW the Featured Guests:https://www.instagram.com/ambergrimeshttps://www.instagram.com/rickbarkermusichttps://www.instagram.com/promo_god33https://www.instagram.com/rapcoalitionhttps://www.instagram.com/meghvhttps://www.instagram.com/symphony.osFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro2:19 Hack 14:26 Hack 28:49 Hack 314:45 Hack 416:38 Hack 520:13 Hack 624:11 Hack 726:56 Hack 8
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32:36
He Blows Up Artists w/ YouTube Ads (Learn How) ft. Nard2hard of WAMM Promotions #233
Nard is a YouTube ads expert and founder of the digital marketing agency WAMM Promotions. He's worked huge records like Morray's "Quicksand" (237M YouTube views) as well as helped indie artists gain thousands of subs for less than $300 ad spend. In this episode, he breaks down the different types of YouTube ads, how to target the right audience, ways to get maximum subscriber growth, an example $1000 campaign, and so much more. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Nard:https://www.instagram.com/nard2hardFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod
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1:17:18
Everything You Need to Know About Music Sync Licensing ft. xJ-Will #232
xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more. FREE ACCESS to "30 MUSIC LIBRARIES SHORTLIST": https://forms.gle/BzLYdfx3o6TYPJ6K8 50% OFF "SYNC LICENSING CRASH COURSE": https://stan.store/affiliates/818b0495-21bc-4401-93dd-d09ba857c8d7FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW xJ-Willhttps://www.instagram.com/xj_willFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro3:45 What is Sync Licensing? 5:54 Most Underrated Type of Sync7:20 Why xJ-Will Pursued Sync Licensing 11:48 How to Get Started in Sync Licensing22:18 How to Get Attention of Music Supervisors 33:20 How are Sync Deals Structured 42:44 Biggest Sync Licensing Mistakes Artists Make50:00 Future of Sync Licensing 56:50 Rapid Fire Rampage with xJ-Will