Design Thinking 101

Matthew Van Der Tuyn is a designer and healthcare innovation strategist. Matt is the Senior Director of Design and Strategy at the Center for Health Care Transformation and Innovation at Penn Medicine. The mission at the Center is to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Matt has had the unique opportunity to help build the Center’s design, discipline, and elevate design thinking as a key tool in Penn Medicine's organizational toolbox. Matt's design process balances divergent and creative thinking to push beyond incremental solutions with the rigor of an evidence-based approach. We talk about becoming and being a designer in healthcare and Matt's practice. Listen to learn about: >> The unique challenges of designing and innovating in the healthcare space >> Problem-centric vs solution-centric thinking and action >> The importance of change management in the design process Our Guest Matt is a designer and health care innovation strategist. Matt’s design roots are in information, product, and service design. His design practice began with visual arts, information design, and product design for luxury goods before deciding to pivot into design for social impact. With this new focus on using design to solve societal issues, Matt’s work expanded into the design of services and co-design as a tool for empowering disadvantaged communities. Matt’s guiding principle is that design is a mindset that anyone can leverage, and that the role of the “Designer” is to help others tap into this mindset to imagine new possibilities. In 2012, Matt made a leap into health care when he joined the newly minted Center for Health Care Transformation and Innovation at Penn Medicine (CHTI). The mission of this new center was to serve as a catalyst and accelerator for initiatives that dramatically improve health outcomes, patient and provider experiences, and decrease the cost of care. Entering as the first designer on this new team, Matt has had the unique opportunity to help build CHTI’s design discipline and elevate design thinking as a key tool in Penn Medicine’s organizational toolbox. Matt’s design process balances divergent and creative thinking to push beyond incremental solutions with the rigor of an evidence-based approach. Matt leads with the belief that the foundation of great design, and building a culture of innovation, is empowerment. That the greatest ingredient for innovation in any large service organization is the people on the front lines of service delivery who have the passion, insight, and opportunity to effect change. However, there are not often clear pathways for these staff to gain traction with ideas nor are there efficient ways for leadership to identify and support these frontline champions. Matt believes bridging this gap, through design, between high-level organizational objectives and the frontline staff with the answers, where agency is created for innovation, is the key to unlocking the true potential of an organization. Matt does not see design as a silver bullet, but rather a binder that can align the many, diverse, voices and skills needed for transformative solutions. In addition to design, Matt will quickly point to the various disciplines and individuals across Penn Medicine that he feels create the secret sauce that makes anything possible. From behavioral economists to data scientists, quality and safety experts to hospitality experts, Matt is a firm believer that everyone has something to contribute, if we center ourselves around a shared set of values that prioritize improving the lives of others. Show Highlights [02:02] Matt’s love of the fine arts, and why he ended up in graphic design. [02:34] Evolving from graphic design into product design of dinnerware. [03:25] The book that helped change Matt’s design path. [04:33] Grad school at the University of Arts in Philadelphia. [05:44] How Matt’s grad school project with Penn Medicine led to the creation of the Center he works at today. [09:30] Being problem-centric instead of solution-centric. [12:45] The unique challenges of innovation work in healthcare. [14:26] One of Matt’s big “a-ha!” moments. [15:29] An exercise Matt uses to help people move past assumptions and think creatively. [18:31] Looking for the people who really wanted the help. [19:34] Storytelling in Matt’s work. [22:28] The need for rigor and evidence when designing for healthcare. [24:42] Matt encourages new designers to find ways to measure the success of their work. [25:44] Getting comfortable with the business and finance side of healthcare. [29:38] The importance of good change management. [30:55] Using behavior design to help people with change. [31:27] Conflict as a natural part of the design process. [35:57] Matt’s advice for those wanting to work in healthcare design. [38:32] Books and resources Matt recommends. Links Matthew on LinkedIn Matthew at UPenn MedicinePenn Medicine: Center for Health Care Transformation and InnovationA Global Pandemic Turned Everything Upside Down. What Has Penn Medicine’s Innovation Team Learned From That?   Book Recommendations Design Revolution: 100 Products The Empower People, by Emily Pilloton The Presentation of Self in Everyday Life, by Erving Goffman DT 101 EpisodesHealthcare + Systems + Risk + Design with Rob Lister — DT101 E122 A Designer’s Journey into Designing for Health and Healthcare with Lorna Ross — DT101 E45 Designing Health Systems + Creating Effective Design Workshops with Sean Molloy — DT101 E44

Christina Hanschke's career journey has spanned many diverse roles. She's been a music therapist, nanny, and UX researcher, and she’s currently a Design Lead at Final Mile, where she applies a multidisciplinary approach to address pressing societal changes, drawing from behavioral science, human-centered design, and systems thinking. As an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators fostering a diverse culture of curiosity and continual learning. Christina and I talk about behavioral science, design for global health, and the importance of learning design. Listen to learn about: >> Behavioral science in healthcare >> Final Mile’s work in the global health space >> Collaboration and co-creation with clients >> Team facilitation Our GuestChristina's career journey, spanning diverse roles as a music therapist, nanny, and UX researcher, lays the groundwork for her current position as a Design Lead at Final Mile. Here, she applies a multidisciplinary approach to address pressing societal challenges, drawing from behavioral science, human-centered design, and systems thinking. She has had the privilege of collaborating with and supporting the efforts of community champions, local partners and ministries to address complex challenges such as HIV and vaccine hesitancy (COVID-19 and HPV).  Additionally, as an adjunct faculty at DePaul University, Christina extends her passion for leveraging behavioral science in human-centered design to the next generation of innovators, fostering a culture of curiosity and continual learning. When she isn’t reading on the couch with her dogs, Christina finds joy in making music with friends. Show Highlights [02:38] Christina’s career started in music therapy, working with children, before becoming a nanny while going to graduate school at DePaul. [03:44] Moving into UX research in business. [04:01] Christina’s role at Final Mile. [04:44] Working in the global health arena. [05:27] Christina and her team’s work on vaccine hesitancy. [08:38] Working with different countries and cultures. [11:30] Dawan and Christina talk about handling power dynamics in their work. [13:49] How Christina helps the people she’s working with to see value in the work. [14:51] Using social learning and group work to encourage engagement and let them experience the value first-hand. [17:54] Christina offers advice for facilitators. [22:12] Behavioral science is understanding how people make decisions. [22:33] The complicated behavioral challenges in the healthcare space. [23:50] Understanding the “intent to action” gap. [25:13] How starting a new project looks for Christina’s team. [27:28] Co-creating and prototyping behavioral interventions with the people living the health issue. [29:05] Using visualizations to quickly capture ideas and tell stories. [31:36] Giving adults permission to be creative and curious. [32:33] Christina asks Dawan about how he incorporates play into his work. [34:29] Getting people to practice listening early on in an event or project. [36:34] Other ways to get participants to connect and engage. [39:32] Helping people get comfortable with discomfort. [42:09] One thing Christina really enjoyed about working with teams in Kenya. [46:30] There’s no single way to do design thinking. [47:17] Christina’s experiences teaching graduate students about behavioral science and UX. [50:21] Working with clients should be a collaborative relationship. [52:25] Avoiding overcomplication of the process. [56:27] Resources Christina recommends and that have helped her in her work. [57:45] Last words from Christina on the importance of continual learning, and learning outside of your usual sphere.   LinksChristina on LinkedIn Christina on ResearchGateFinalMile ConsultingImproving Vaccine Uptake Book Recommendations Thinking, Fast and Slow, by Daniel Kahneman Beyond Sticky Notes: Co-design for Real: Mindsets, methods and movements, by Kelly Ann McKercher DT 101 EpisodesTalk to the Elephant: Design Learning for Behavior Change with Julie Dirksen — DT101 E131 Behavioral Design X Service Design with Anne van Lieren — DT101 E40 Behavioral Science + Behavior Change Design + Social Impact with Dustin DiTommaso — DT101 E28

Stephanie Gioia is a founder at Future Work Design with a focus on strategic planning and organizational innovation. She also serves as the director of the Either/Org project and teaches human-centered design for organizational innovation at the University of Oregon's Executive MBA program. She’s taught at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of deckaholic.com, the world's largest library of card decks for problem solving and creativity. We talk about organizational design and strategy, and helping organizations navigate change. Listen to learn about:>> Organizational design >> Either/Org’s Inspiration Library for organizations >> Prototyping organizational changes >> Navigating and de-risking change Our GuestStephanie Gioia (she/her) is a founding partner at Future Work Design with a focus on strategic planning and organizational innovation. Stephanie was one of the earliest strategists to use the power of Human Centered Design to solve organizational design challenges. Stephanie also serves as director of The Either/Org Project, an organizational design inspiration lab. This project vibrates all her interests: organization design, practical tool-making, learning and inspiration, and a firm belief that we can change the whole world by changing the world of work. Stephanie teaches Human Centered Design for Organizational Innovation at University of Oregon’s Executive MBA program. In the past she has taught programs at Stanford’s d.school, University of Michigan, and Pacific Northwest College of Art. She is the founder of www.deckaholic.com, the world's largest library of card decks for problem solving and creativity. Stephanie holds an MBA from the University of Michigan in Strategy and Organizational Sensemaking and earned her B.A. in History and Government from Georgetown University. She lives in beautiful Klickitat country (White Salmon, WA) with her partner Dave and is a mom to two fantastic kids. Show Highlights [01:59] Stephanie’s interest in organizational life led her to taking jobs in large organizations to see how they functioned. [02:40] How can we make organizations operate better and be a better experience for employees? [03:16] Getting an MBA in strategy and organizational sense making. [03:52] Deciding to use design thinking to prototype and design better workplaces. [04:55] Her time at IDEO. [05:25] Co-founding Future Work Design. [06:22] Working with clients at Future Work Design. [07:54] Using Future Work Design’s Wayfinder card deck to help a team align and start working together. [11:05] Helping clients get comfortable with ambiguity. [11:23] Stephanie offers an example of a client project focused on reimagining how the client might make decisions better aligned with their core values. [16:23] Reclaiming the “design” part of organizational design. [20:18] The Either/Org’s inspiration library for organizations looking to innovate. [22:57] Visualizing an organization beyond the org chart. [23:57] Organizational prototyping. [29:25] Helping organizations navigate and de-risk change. [32:11] A project for an international NGP that entailed changing their entire operating model. [34:07] Managing the expectations of change. Links Stephanie on LinkedIn Stephanie on Medium Stephanie on Instagram Stephanie on YouTube Stephanie on UX Magazine Future Work Design either/org Deckaholic DT 101 Episodes Civic Design + Innovation Ops + System Design with Ryann Hoffman — DT101 E62 Employee Experience by Design: How to Create an Effective EX for Competitive Advantage with Belinda Gannaway — DT101 E75 UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103

Sarah Doody is a user research experience designer and researcher. She's also the founder of Career Strategy Lab, a UX career coaching program. In 2011, she co-created the curriculum and taught for General Assembly's first 11-week UX intensive program in New York City. She has extensive experience doing experience design, product strategy, and user research for companies including Fatherly, Sling, Citi Bike, We Work, Domino Magazine, Tictail, the Muse, Dow Jones and more. She speaks at conferences and teaches workshops worldwide. Today, we talk about designing your career and user experience for small businesses. Listen to learn about: >> Creating a career roadmap >> Career marketing materials and messaging >> The importance of stories and storytelling when interviewing Our GuestSarah Doody is the founder of Career Strategy Lab™, a program that helps UX and product professionals at all career stages navigate their job search and articulate their skills and experience through individualized and group coaching. She is also the host of the Career Strategy Lab podcast. Since 2021, professionals who have worked with Sarah have increased their salaries by 40% on average and have been hired at prestigious brands such as Microsoft, Amazon, Salesforce, Nordstrom, Spotify, Blue Origin on average in 3.5 months. She has been featured as an expert in Forbes, Fast Company, Insider, Fox Business, and more.  Show Highlights [01:43] Sarah originally planned to have a career in neuroscience. [02:19] During a gap year, she ended up in graphic and web design instead, which led to a focus on information architecture. [2:50] From there, Sarah turned to product and user experience design and user research. [3:43] Launching her own consulting company. [04:40] How creating and teaching a workshop about building a design portfolio launched Sarah’s new career coaching business. [06:07] One mistake many make when it comes to their careers. [07:57] Sarah’s company helps people do research on themselves to help them find jobs and careers that fulfill them professionally and personally. [09:04] Being more intentional when thinking about your career. [10:47] Creating a career roadmap. [15:08] Sarah’s advice for those who are trying to figure out their next career moves. [15:30] The importance of business relationships. [18:01] The three core career marketing materials. [19:41] Focus on outcomes. [21:31] Tailoring messaging for the job you want next. [26:26] As a job candidate, you’re a product and companies hiring are your customers. [27:35] Researching companies before the interview. [29:16] Anders Ericsson and the 10,000 hour rule. [30:30] Using stories in interviews. [34:09] Think like a lawyer when interviewing. [39:16] How Sarah and her team work on projects. [42:02] Where to find out more about Sarah and her work. [43:27] Sarah’s last advice about career planning. Links Sarah on LinkedIn Sarah’s website Sarah on YouTube Sarah on Instagram Sarah on Medium Sarah on Forbes Sarah on Inside Design Sarah on UX Magazine Career Strategy Lab Career Strategy Podcast Sarah Doody on the democratization of UX and thinking like a designer 3 Signs Your Team Isn’t Doing Enough User Research The NN/g UX Podcast: Designing a UX Career The UX Growth Podcast, Season 2 Episode 12 People of Product: How to Finally Land a Job in UX DT 101 EpisodesUX + Design Teams with Nick Finck — DT101 E117 UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103 UX Research + Research Teams + UX Camp DC with Glenette Clark — DT101 E80