Good Content with Shannon McKinstrie

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable!In this episode we’ll be covering:How the social media landscape has changed since 2020 and even during 2024We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years.The return to fundamental marketing principles like transparency, integrity, and honesty.Applying the 4 H Method to your content strategy this year.Diversifying your content with a mix of personal stories to build a genuine connection with your audience.A peek at the big plans coming in 2025!Links from this episode: Grow Your Gram GuideThe 4 H Method MasterclassA Week of ContentEpisodes you might have missed:Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels.In this episode we’ll be covering:Skipping the fancy edits to embrace a minimal set up to document daily activities.Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel”Repurposing your reels and carousels without hitting copy and paste.Creating habits and routines that make it easy for you to capture relatable content throughout the day.Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities.Links to reels in this episode:Reel #1: Toddler SnackReel #2: Productivity Coach Habit StackingReel #3: Podcaster with HeadphonesReel #4: Workout, Being UncomfortableReel #5: Hotel ContentReel #6: Logo's I redesignedReel #7: How Your Dinner Should FeelOther episodes you might have missed:Episode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 037: Personalization is the Key to Your 2025 Content StrategyEpisode 039: Transform Your Business in 2025: Top Tips and Trends for Good ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 041: Let’s Make Content Creation the Easiest Thing on Your To Do ListSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. In this episode we’ll be covering:Hiring local business owners to help create your social media content.Prioritizing your content with simple systems and habits.How I leverage AI to turn my existing content into even more content. Creating impactful content that actually resonates with your audience.Capturing everyday moments for B Roll without consuming every moment of your day.Simplified editing techniques for your videos, to make it quick and easy.Remember we aren’t creating “perfect” content!Links to reels  in this episode:Reel #1 CindyReel #2 Airbnb Reel #3 Putting on MascaraReel #4 In Case Your Mom Didn’t Teach YouOther episodes you might have missed:Episode 007: ​​Relatability in Everyday Content with Instagram Stories and ReelsEpisode 017: Turn a Simple Idea into a Reel People Will LoveEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 030: Attract New Followers with Talk to Camera ReelsEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you.In this episode we’ll be covering:The types of stories I shared in the early days of my business and examples of what I am sharing now.The anatomy of an Instagram account and how it represents your signage and storefront.How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views.It’s normal for viewers to fall off after the first three stories, so front load those first stories!You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun!I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories.Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. Should you be sharing your reels to your stories?!?Remember, people LOVE to follow PEOPLE and want to see your experiences!Other episodes you might have missed:Episode 002: Uncomplicating Social Media through Simple ContentEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 012: Ditching the Toxic Advice on InstagramEpisode 022: Boost Your Instagram Engagement With These Simple StrategiesEpisode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunitySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!