Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode wil...
Yuhki, CPO of Figma on accelerating PLG with 'user love'
In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See www.mckinsey.com/privacy-policy for privacy information
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McKinsey on Building Products: 2024 highlights
In this episode of McKinsey on Building Products, host Rikki Singh reflects on the conversations she had with our guests in 2024, and highlights five key takeaways. Listen in to find the top picks.See www.mckinsey.com/privacy-policy for privacy information
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22:56
Paul, CEO of Copy.ai on going to market with an AI native product
In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.See www.mckinsey.com/privacy-policy for privacy information
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24:05
Robert, President of Growth at Docusign on product-led sales, a new growth frontier
In this episode of McKinsey on Building Products, host Rikki Singh and Robert Chatwani, President of Growth at Docusign, discuss how to drive sustainable revenue growth and brand love through product-led sales. They explore the importance of creating value for customers before capturing it, delivering a great end-to-end customer journey, and aligning teams to pursue shared outcomes through data.See www.mckinsey.com/privacy-policy for privacy information
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29:52
Varun, Adobe's General Manager on product-led sales
In this episode of McKinsey on Building Products, host Rikki Singh and Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, discuss how exceptional products drive growth. They explore the importance of reducing time to customer value, achieving cross-functional alignment, and embracing cultural shifts – key elements for advancing product-led sales, an evolution from product-led growth.See www.mckinsey.com/privacy-policy for privacy information
Hear from distinguished software product and engineering leaders and learn about their real-world experiences of building exceptional products. Each episode will feature an innovative leader covering topics ranging from product-led growth to generative AI. If you are passionate about building products that customers fall in love with, this is for you. Visit McKinsey Product Academy to find out more.
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