Inside Psycho

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Wondery.fm/TBIY_IPSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Time for a deep dive into all things “Psycho” with Rob Galluzzo, Sr. Editor at Blumhouse Productions, co-host of the SHOCKWAVES podcast, and creator of the documentary “The Psycho Legacy.” Rob and host Mark Ramsey swap some stories, including things that didn’t make the cut for Inside Psycho and tidbits about other films in the series. It’s a great way to generate chills even in the steamiest of summers. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Psycho fever overtakes America, and Alfred Hitchcock is suddenly a very rich man. And with this stunning success comes one haunting fear: What will I do for an encore? That question plagues Hitchcock for the rest of his career, through only six more films, a humiliating defeat at the Academy Awards, the specter of young directors vaulting past the old master, and a final appearance to accept a life achievement award that’s too little and too late. Meanwhile, critical admiration for Psycho grows, and the film’s legacy spawns sequels and remakes and a web of pop culture signposts, even today. We leave you in the cellar of terrifying old house on a lonely hill. Do you hear something?Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hitchcock’s nightmares haunt him as he readies Psycho for release. He tussles with the censors to keep his precious shower scene - the one which does or does not contain nudity, depending on which censor’s opinion you’re listening to. Hitch maps out an elaborate and unprecedented publicity strategy and in the process reinvents the way America goes to the movies. He suffers a rash of scathing reviews from big name critics, one of whom calls Psycho “a very minor work.” Then, Psycho opens - and the world will never be the same. Hitchcock marvels at the lines around every block all across the country. Perhaps his fears were all wrong...or maybe this will be the huge success from which he will never recover. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.